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ZHI SHENG
Visual Designer / Packaging Designer
Experience: 10+ Years (Active)
Location: Guangzhou, China
Education: Hexi University (Bachelor) | 2007-2011
Mobile: +86-181-2681-0944
Email: 578887630@qq.com / zhishengprivate@gmail.com
Work Mode: Remote
Skills
# Marketing Design # Copywriting # 3D Rendering # ComfyUI # Lora Training
Experience
2023.12 - Present
Guangzhou Dinero Electronics Co., Ltd.
Chief Designer

1. Independently led full-process packaging design for 3C products, covering market feasibility analysis, copywriting and visual strategy planning, 3D modeling and rendering, graphic creative design, integrated implementation of packaging appearance/structure/labeling, and rendering output; completed customized creative optimization for cross-border markets such as South America and Southeast Asia, precisely matching regional customer needs.

2. Fully responsible for building and managing the company's brand VI system, coordinating full-channel promotional material design, including brand LOGO, standard fonts, promotional brochures, corporate website, product CMF solutions, marketing posters, display racks, etc.; simultaneously completed product 3D modeling and visual presentation to build a unified and recognizable brand visual image.

3. Independently conducted competitor market research and analysis, output differentiated creative design solutions, followed up the entire sample proofing process and implemented refined cost control, effectively enhancing the brand's market recognition and core competitiveness in South America.

4. Responsible for the company's full-case exhibition visual design, independently completed main visual creativity, promotional posters, and interactive experience materials design, attracting target audiences through innovative visual forms and boosting exhibition conversion efficiency.

5. Focused on creating exclusive packaging solutions for best-selling 3C products, deeply integrating target consumer preferences for creative upgrades, continuously optimizing packaging process and material visual presentation effects, with solutions highly recognized by clients and directly driving product sales growth.

6. Deeply engaged in South American 3C product design scenarios, proficient in using AI design tools such as ComfyUI and Stable Diffusion, built and implemented standardized AI-assisted creation workflows; proficient in common LoRA model training and tuning, deeply integrating AI technology into creative conception, visual element generation, and rapid scheme iteration, significantly improving personal design efficiency while delivering localized and innovative design outcomes for the South American market, strengthening brand regional adaptability.

After joining, established a brand new brand visual system and packaging visual style for the company, strengthened brand differentiation competitiveness through systematic brand visual management, precise cross-border market packaging design strategy, and AI technology empowerment;
leveraging professional design capabilities and efficient work mode, assisted products in achieving sales and reputation growth in multiple regional markets.
2022.07 - 2023.12
Guangzhou Youqu Technology Co., Ltd.
Designer

1. Independently responsible for the full packaging design process, covering feasibility analysis, copywriting and visual planning, 3D rendering (no modeling), layout design, integrated design of packaging appearance/lining/structure/labeling, rendering presentation, and promotional brochure design; conducted deep creative optimization for Southeast Asia and Middle East cross-border markets, achieving differentiated design landing for different client needs.

2. Participated in market research and competitor analysis, refined industry design trends and pain points, output targeted packaging optimization suggestions, continuously enriching packaging graphic creativity and structural innovation dimensions.

3. Coordinated pre-press process docking, followed up design modifications and proofing confirmation, ensuring final product effect highly consistent with design expectations.

4. Responsible for creative design of product brochures, exhibition materials, and store posters, supporting brand visual promotion and market marketing.

After joining, pioneered a new visual style system for the company, led the design of over 250 packaging solutions with a client order conversion rate as high as 85%;
significantly enhanced brand recognition and product order competitiveness in target markets.
2021.05 - 2022.07
Guangdong Somic Technology Co., Ltd.
Design Supervisor

1. Led daily management of the design team, coordinated wired/wireless headphone-related design tasks and progress control, responsible for full-process review of visual output; collaborated on new headphone product shooting review and visual presentation control, coordinated cross-department communication with marketing, product, and production to ensure timely high-quality delivery of domestic e-commerce and Amazon cross-border design tasks.

2. Fully responsible for core design work in headphone e-commerce, focusing on new product KV creative design, marketing activity visual planning, and promotional material optimization for domestic platforms and Amazon; deeply adapted to platform traffic characteristics and user preferences, precisely optimized design solutions, effectively improving click-through rates and conversion effects.

3. Responsible for maintenance and implementation of the company brand VI system, coordinated full-category material design for headphone promotional brochures, business cards, exhibition halls, product packaging, etc.; tracked pre-press process docking and printing production throughout to ensure final material presentation complied with brand standards.

2017.02 - 2021.05
Guangzhou Hedy Computer Co., Ltd.
Designer

1. Core responsible for e-commerce platform visual design, led JD/Taobao/Amazon store activity KV creativity, detail page copywriting and visual design; proficient in the three major platform design specifications and related code applications, ensuring compliant landing of design solutions and effectively improving product display and activity conversion potential.

2. Concurrently handled B-end cloud service business (cloud computing/smart retail) visual presentation, responsible for solution visualization planning, coordinated output of promotional materials, marketing posters, corporate culture walls, brand brochures, etc., supporting B-end business brand communication and client interaction.

3. Independently completed product shooting and retouching, simultaneously responsible for product 3D modeling and rendering, ensuring visual material quality and consistency to support e-commerce operations, brand promotion, and multi-scenario material needs.

2015.07 - 2017.01
Early Career
New Media Operator / Designer

1. Concurrently handled new media operations and design-related material production, responsible for daily WeChat/Weibo operations; led brochure, brand promotional material design, corporate culture material production, and participated in promotional video production, supporting corporate brand communication and internal culture building needs.

2. Independently operated Taobao store (achieved 4-diamond reputation), coordinated daily store operations management, covering product listing, basic visual material optimization, customer maintenance, accumulating e-commerce operations and basic visual application experience.

Software & Skills
Graphic Design
  • Adobe Photoshop · 90%+
  • Adobe Illustrator · 90%+
  • Adobe InDesign · 90%+
3D / VFX / Video
  • Cinema 4D · 90%
  • Rhino · 80%
  • Adobe After Effects · 80%+
  • Adobe Premiere · 70%+
Rendering
  • Redshift Render · 90%+
  • Corona Render · 90%+
  • KeyShot · 90%+
  • Arnold Render · 70%+
  • Octane Render · 60%+
Other Skills
  • ComfyUI · 85%+
  • Lora Training · 80%
  • Marvelous Designer · 70%